The picture across the rest of Europe looks just as abundant, with at least half a dozen conferences in every major city from Berlin to Barcelona. At the same time, smaller towns like Malmö, Faenza and Freiburg have become surprise hubs, hosting events like The Conference, Kerning, and SmashingConf.
Today’s conferences have moved away from the simple dissemination of information to become experiences in their own right. Often the people and location have become more important than the talks themselves. As such, the choices seem endless and picking the right conference can be a challenge — but it hasn’t always been that way.